
It's been a battle with my family since this brand emerged on the scene, Vera Bradley. I think it was the middle of high school when the epidemic started. It was right after the north face fanny. Apparently quilted bags that had matching accessories were the new thing. I have to say that Ms. Vera is brilliant. The way she is running her business is just adding to the frenzy. Her simple marketing structure of releasing a few patterns a season and then discontinuing them is so smart. The sad thing is that everyone feeds into it and then they have to get their hands on their favorite pattern before its existence is over. Then they will find a new pattern and bam, new obsession and new goal of owning EVERYTHING in a new pattern. Simple marketing plan. This is were I have an issue and my hate for Vera Bradley stems, the principle behind it. I do really dislike the aesthetics as well but there are a lot of brands that I don't care for their look but they aren't creating a consumer crazy, cookie cutter sub culture.
You can find these bags, well patterns (I say pattern because she has expanded WAY farther then a bag) in any sorority, private high school, public high school for that matter, it's with in those institutions that the sub culture of Vera Bradley thrives. Then there are the rules, do you mix and match patterns or do you stay true to the pattern that you first started with until you're forced to find a new pattern? I say if you lose sleep over that, then you have a problem. Then again if you own more than three patterned sets of Bradley's stuff I, personally, see that as a problem as well.
Here's another problem I see, the Vera Bradley outlet.......
........... anxiety.
So now that i've established the principle of Vera Bradley which makes me uneasy I would like to voice my frustration of how my family likes to persuade me into using her stuff. Not to mention guilt me into using her stuff.
Mom: "Kasper, do you want this wallet I got the other day?"
Me: "Is it Vera Bradley?"
(I got no comment she just showed me it as if I wouldn't recognize it as a VB product)
Me: "Mom, I don't like her stuff, period. It's nice and all for you but I don't want ANY of her stuff."
Mom: "...but Kasper it has this great place for your coins and it would look nice with the pattern I got you last time."
Me: "I didn't even want that Mom, I only use it cause you got it for me for Christmas and I felt bad and guilty for not using it."
Mom: "It's not that bad...."
Me: (I walked away.)
Now it has come to my family making remarks about how I am "too cool" to wear VB stuff. It's annoying but you know what, Yes! Yes, I am waaaaaay to cool and awesome to conform to standards set by those who are to self conscious to let their true style shine and guess what, I don't want Uggs either. Are my accusations based on stereotypes, mostly. I do have lots of friends who wear VB and I love them just the same. In fact I have three pieces thanks to my family but that doesn't mean I like, respect or agree with her brand. There is a problem that needs to be recognized and then stopped. I guess as long as VB isn't showing in Paris, London, Milan or New York's fashion weeks I will just suck it up and continue to deal with the over population of quilted patterned stuff.